Only Indian brand with an RTD offering to have won this recognition at IWSC 2022
Bengaluru, India,15 July 2022: India’s home-grown urban lifestyle brand ‘Salud’ continues to make waves around the world and win accolades at platforms that define gold standards in product development. The iconic awards and recognition body, IWSC has adjudged two of SALUD’s products i.e. Lavender Gin Refresher and Watermelon & Mint Gin Refresher with Alternative Drinks Bronze that saw stiff competition from around the world. SALUD is the only Indian brand with RTD in its portfolio to have won this award at the IWSC London 2022.
The awards add another feather to the ‘cusp’ that further strengthens the brand’s vision and efforts to change how the world parties and #CelerateLife2.0, SALUD way! Prior to this, SALUD won double gold, gold and silver medals for gin refreshers at the CWSA Best Value competition in Hongkong. The brand recently made its way into the capital, the people of Delhi will now get a taste of SALUD right from the award winning beverages to exclusive music under the label Salud Sessions and through Salud Merch, people get their hands on easy to wear, contemporary clothing lines that will enhance their lifestyle.
Expressing his excitement, Ajay Shetty, Founder-Director, SALUD said, “We are elated to have won this recognition at one of the most respected global platforms, IWSC London. Acknowledgement such as this enables us to strive hard to bring out more world-class products that will set new benchmarks and give people more reasons to come together and celebrate.”
SALUD made a big splash at the start of 2021 by launching the country’s first Gin&Tonic in a bottle, braving the pandemic, bringing out three variants of bottled cocktails, SALUD G&T 2.0. The brand followed it up by launching more innovative products in the beverage, music and clothing categories that are redefining customer-brand engagement, dishing out unique experiences.
By entering Metaverse, with an exclusive set of NFT drops to be followed along with a road map, SALUD is poised to elevate customer experience like never before. Currently, the brand is present in Karnataka, Goa, Chandigarh and Delhi with more domestic and international markets under consideration.