Frederique Constant unveils the Highlife Heart Beat Collection -The next generation of an iconic timepiece-
Frederique Constant launched the first models in the Highlife collection over 20 years ago. Their unique design was characterised by the special strap built into the case. For 2022, the Brand has updated the ingenious concept and reinvigorated the collection by adding the Highlife Heart Beat. This collection still feature the system which makes it possible to switch between a steel bracelet and a rubber strap, alternating from classic to sporty on a whim!
The Highlife collection created by Frederique Constant in 1999 has not only impacted the history of the Manufacture, but that of watchmaking as well. The original embodied all the values that contributed to the success and longevity of the Brand. Firstly, there is the sophisticated horological nature of the design, inspired by the most stunning examples of traditional fine Swiss watchmaking with high-quality finishing. Then, there is the careful attention for a fair and proportionate price, allowing as many people as possible to access Swiss Made luxury, a cause steadfastly and rigorously defended by Frederique Constant for over 30 years.
Frederique Constant launched the first models in the Highlife collection with the Triple Time series. One year later, the collection was supplemented by a tourbillon and the Brand’s emblematic Heart Beat aperture. On proving a huge hit, the collection was quickly expanded and diversified, notably by integrating a perpetual calendar, a chronograph and Manufacture movement, as well as designs for women.
Thanks to its wide range of qualities, its exclusive design would appeal to men and women of all ages. Consisting of a steel case allowing for a steel bracelet or a rubber strap to be added, it represented a real aesthetic and practical breakthrough. An ingenious idea from an entirely independent manufacture that would help the Highlife collection stand out on account of its versatility.
The return of an original must-have design
Bolstered by these advances, the Highlife collection is now making its comeback. Two years of development were needed to give birth to these models.
Faithful to the original collection from 1999 and still designed according to Frederique Constant’s same key values, the new Highlife collection shares certain fundamental characteristics in being finely crafted, Swiss Made, affordable and engineered for everyday use.
The Highlife Heart Beat collection have the same 41 mm case. True to the Brand’s DNA, they present a modern yet elegant, or sport chic appearance, and have been designed for the next generation of collectors eager to embrace luxury Swiss Made timepieces.
A new case with an integrated interchangeable bracelet
Like the original inspiration, the Highlife collection has an integrated bracelet. The lack of horns allows for greater flexibility and helps the watch sit naturally on the wrist. The integrated design is infinitely more complicated to conceive than any strap with horns. The process requires perfect continuity between the lines of the case and the links, a smooth, regular but gradual transition to the clasp and natural fluidity that should be almost imperceptible.
Not only has Frederique Constant managed to achieve this natural continuity, but the integrated system allows the wearer to change the bracelet with ease. With no need for any tools or accessories, you can change the look of your watch just by pressing. From a steel bracelet to a rubber strap, the Highlife can be restyled in seconds.
To switch between a sporty, urban, or stylish look, all you need to do is press on the two push-pins at the end of the bracelet or the strap to disconnect it from the case and, just as easily, click a new one into place. Frederique Constant supplies all new Highlife models with two alternatives at no additional cost. A leather strap or a steel bracelet are fitted as standard and accompanied by a second rubber strap, supplied with the model of your choice. A set of three additional crococalf suede straps in brown, blue and black can also be purchased separately.
The symbol of the Earth, a meaningful and unifying decoration
All the new models in the Highlife collection have a decorated dial. In the interests of unifying the collection, each one features the same globe motif. Symbolising the Earth, the harmony, the perfection of the circle, it is also the icon of a new generation that shares the same ideal for saving the planet, sustainable and sensible living. An ethic in perfect harmony with that of Frederique Constant, which has always championed quality, reliable watches that are both transferable and accessible to as many people as possible. So as to capture this life with all its subtleties, the sapphire crystals on the dial side in the new Highlife collection benefit from an anti-reflective treatment on both sides.
The Highlife collection is based on certain fundamentals acquired from Frederique Constant’s lengthy experience, which have been revised and improved: a new case design, interchangeable straps and a delicate globe decoration on the dial that can be admired down to the smallest detail thanks to the sapphire crystal, which benefits from an anti-reflective treatment on both sides. Distinctive qualities common to all the models help propel the Highlife towards new horizons.
Highlife Heart Beat
The icon that started it all
Over 25 years since the first Heart Beat timepiece, many collectors still associate Frederique Constant with this distinctive design today, which reveals the inner workings of its movement at midday. Through this aperture, those who truly appreciate mechanical timepieces can watch the rotation of the balance wheel in their watch, its beating heart.
The story behind this discreet aperture at 12 o’clock has much to do with youthful inexperience. In 1994, Frederique Constant was a new and entirely independent family-owned company enjoying phenomenal growth. The collections were rich, the new models diverse. It was a time for expansion, every detail exhibiting originality. The Heart Beat was an expression of this… which Frederique Constant neglected to protect! The design was never patented. Due to its success and the legal loophole that allowed for royalty-free use, countless brands have copied the Heart Beat aperture, with no benefit to Frederique Constant. The price of success!
The new Highlife Heart Beat collection revisits this iconic design and brings it into the 21st century. Located at the pole of the globe decoration on the dial, the famous aperture is finished with three luminescent hands. The design is understated, minimalist and as modern and unique as ever. You can look straight into the inner workings of the automatic FC-310 caliber with power reserve of 38 hours and admire it from both front and back through the sapphire crystal.
There are now three different versions of the Highlife Heart Beat to choose from. The first features a white dial and rose gold-plated case with a brown leather strap (complemented by a brown rubber strap), the second features a blue dial with a steel bracelet (complemented by a blue rubber strap) and the last features a black dial with a steel case and bracelet (complemented by a black rubber strap). Elegant and refined, sporty chic or modern and bold, each variation offers up an interpretation of the Heart Beat design, which more than a quarter of a century since it was created, has proven to transcend fashions and trends.
A new chapter
The new Highlife collection sees Frederique Constant continue its primary mission. One that remains unchanged: bringing quality, reliable timepieces accessible to as many people as possible. With its completely redesigned case, the Highlife collection is modern and dynamic. Protected by a sapphire crystal with anti-reflective treatment on both sides, the globe decoration on each model reflects the desire of new collectors for responsible and sustainable watchmaking. Interchangeable straps make it exceptionally versatile, allowing each new Highlife to be urban, stylish or sporty. Valuable assets that open the doors of the 21st century.
About Frederique Constant
Frederique Constant is a Swiss watchmaking manufacture located in Geneva, Switzerland. The Maison was founded in 1988 by a couple of independent entrepreneurs, Aletta and Peter Stas, to offer quality Swiss watches at competitive prices, with the aim of democratising luxury Swiss Made watches.
Frederique Constant creates, develops, assembles and controls a wide variety of mechanical, quartz and connected timepieces at the same time within its 6,200 m2 Manufacture in Plan-les-Ouates (GE). To this day, Frederique Constant has designed 29 Manufacture calibres, including high complications, such as the Tourbillon, Perpetual Calendar and Flyback Chronograph.
In 2015, Frederique Constant launched the Horological Smartwatch, the first Swiss Made connected timepiece featuring a traditional appearance. Powered by a connected module, the Horological Smartwatch represents a new segment in Swiss watchmaking. In 2018, the Classic Hybrid Manufacture succeeded it, combining a mechanical movement with intelligent features and an integrated calibre analysis system. It was followed by the Smartwatch Vitality line in 2020. Equipped with a new generation built-in heart rate sensor, it features a classic dial, combined with a digital display that is revealed on demand.
Frederique Constant is currently present in nearly 3’000 points of sale in 120 countries across the world. In 2016, the Frederique Constant group (Frederique Constant, Alpina Watches, Ateliers deMonaco) joined the Japanese group Citizen, so as to pursue its international development and nurture new synergies.