India; More than 1 lakh UGC (user generated content) posts generated around #MAA4ME campaign announced by ShareChat, the Indian social media platform, to commemorate motherhood and recognize all the selfless efforts made by the mothers.
A special 5 day campaign was exclusively designed by ShareChat from 9th-13th May, 2020 to celebrate Mother’s Day across 15 languages on the platform and recognize the efforts of all mother warriors who are handling work at home in the tough lockdown situation while managing the well being of all family members. ShareChat users participated in this campaign with full spirit showering their love and respect for their mothers in their mother language.
Video case study:https://www.youtube.com/watch?v=V5Kgh4ugQl8&feature=youtu.be
ShareChat’s #MAA4ME campaign on the platform generated more than 1 lakh UGC posts, with 200 million views (20 crore) and over 4 million WhatsApp shares. More than 36 million video plays were recorded on the video UGC, during the 5 day campaign.
Various exciting campaigns were executed in the 5 day #MAA4ME campaign right from launching Special web cards to relate users to their mothers’ qualities. In total, over 35,000 web cards of different mothers’ names were created and posted by users to match their qualities.
Under #NolockdownforMAA campaign, users posted videos, pictures of how their mothers are tirelessly working for home and families during this lockdown. #MAAkafavorite was another exciting theme where users across languages shared their mothers most used phrases. As part of the #Noworkday4MAA campaign, many users supported their mothers in the household chores and gave them a break from ‘household chores’ for the day.
#10yearchallengewithMAA was the most celebrated campaign generated the maximum UGC content posts with 10 years old pics of mother-child duos. More than 40,000 UGC was generated on this campaign with over 3 million views
ShareChat recognizes all mothers who are directly or indirectly are part of ShareChat platform and celebrates their contribution towards building a better tomorrow.